Book Festival

The Shape of Things to Come

Identity for Creative Folkestone Book Festival including a 26 page event catalogue, digital assets and wayfinding. Manipulated type stretched and pulled in different directions mimicking the themes of the festival. Stretching the truth and connecting opinions.

Kinetic type animation from the Creative Folkestone Book Festival identity, with letters stretched and pulled in different directions
Kinetic type animations injecting some energy into the identity. Motion design by Michael Morton
Year
2022
Role
Graphic Design, Art Direction
Client
Creative Folkestone
Category
Identity, Wayfinding, Editorial

Creative Folkestone Book Festival: The Shape of Things to Come took place from Friday 18 - Sunday 27 November 2022. I developed the identity for the Festival starting from June of the same year. Designed elements included a 26 page event programme, digital assets, wayfinding and stage design. The design system is based off of the core themes of the Festival; connecting people, balancing and contrasting opinions, and stretching the truth. The stretched type plays on these ideas and the animated shapes each represent one core value.

I designed the print, wayfinding, marketing materials and social assets. To strengthen the identity, I worked closely with a motion and sound designer to inject energy into the Festival through movement and sound.

Credits

Motion design
Michael Morton
Lighting
Joel Francis
Install
Sign Graphics
Event photography
Matt Rowe